Just to the south of Carolina Beach on Pleasure Island is Kure Beach, this area is well known as the newer more upscale area of Pleasure Island. The Kure Beach area is bustling with rapid development, small beach cottages are intermingled with magnificent newly built luxury homes and condominiums. Kure Beach is considered by many to be the next Wrightsville Beach of the Wilmington vicinity. Many of the larger coastal homes are painted various bright colors giving the area lots of personality and a lively tropical feel. One of the main attractions in Kure Beach is the Kure Beach Fishing Pier. Here visitors will find a variety of small shops and restaurants catering to swarming summertime visitors.

The commute from Kure Beach to Wilmington is just over 25 minutes and is much like Carolina Beach. Traffic varies with time of day and season. Kure Beach must be accessed by US-421 or by boat.

Ocean View Estates, Seawatch, Ocean Dunes Forest, Kure Dunes, Tuckers Square, Hanby Beach, Beachwalk, and Fort Fisher are all areas of Kure Beach with wonderful homes.