Listing Your Home

Sell Navigation

• Working With Seller's Agent
• What's My Home Worth?
• Selling Your Home
• Commitment
• Attracting The Buyer
• The Internet
• Focused On Advertising
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• First Impression
• Price
• Art of Negotiation
• Commitment to Service
• Working With the Real Estate Agent Brochure (.pdf)

Understanding Offers and the Art of Negotiation

The primary goal of our marketing efforts is to generate an offer for the purchase of your property. Marketing is designed to generate inquiries which allow us to personally introduce your property to qualified buyers. The most critical stage of any real estate transaction is the offer and its accompanying negotiation process. All offers will be presented to you. Time is of the essence in negotiating an offer, and your associate will work closely with you through this process as well as coordinate the closing of the transaction.

Our associates are experts in the art of negotiation. They understand the state of the market and technical aspects of the purchase agreement. The listing agent will present the offer to you, thoroughly outlining the terms and conditions of the Offer to Purchase and Contract, and strategizing to ensure you receive the best possible price for your home. A decision on the offer should be made at the presentation, if possible.

There Are Three Basic Options:

1. Accept the offer as written.
2. Counteroffer on the unacceptable aspects of the offer. The counteroffer is signed by the seller and presented to the buyer for acceptance or rejection.
3. Reject the offer if it is totally unacceptable. Outright rejection, without a counteroffer, should be considered as a last resort.

A contract exists when the Offer to Purchase and Contract, including initialed and dated changes, is signed and a copy received by both parties. The listing broker places the deposit money into a trust account. When every condition has been satisfied, the contract becomes firm and binding.